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Hebei YOGOMO Special Vehicle Manufacturing Co., Ltd.

400TEL:400-1626-368

TEL:0319-8717610

FAX:0319-8717626

E-mail:yjm@yogomo.org

ADD:No. 19 Taihangnan Road, Qinghe County Economic Development Zone, Hebei Province

How do you do that? How do you do that

Date:2017年3月17日 18:15
Hebei dragon special vehicle network 】 【 as a strong industrial base in the province, gathered a large number of special automobile manufacturing enterprise, some of them such as tangshan city of Atlantis, hon, huanghua guangzhou hongtai, chang Hua, shijiazhuang enric, xingtai industry well-known enterprises such as the jade. In the numerous special car companies, the imperial passenger car in qinghe county in hebei province is a newly rising fast enterprise.
In this issue, the special auto website of longline has an exclusive interview with Mr. Gu jinjun, the general manager of the imperial car, to explore the situation of the north China special car industry.
How do you do that? How do you do that
The general manager, gu jin jun
Relying on the beijing-tianjin-hebei region to target the market for refrigerated vehicles
How do you do that? How do you do that
The location map of the ojma
Dragon line reporter: according to the knowledge, the royal horse is made of parts and parts, starting from 2008, he has been involved in the whole car manufacturing industry. Excuse me, when did the company consider to enter the area of special vehicle in what circumstance?
Gu jin jun: the royal company is a group company, according to the product category is divided into three sections: the parts plate, the base is in chongqing; There are three factories in the electric car sector; Special automobile company was founded in April 2008, when chairman Mr Li-pin chang on the domestic and international market research and analysis, think special automobile market has a very broad market prospect, as a result, resolutely decided to invest in hebei qinghe factory.
Reporter: in the years leading up to 2008, the auto industry was expanding continuously and attracting large amounts of social capital to the car industry. However, with the rapid surplus of domestic production and the impact of the international economic crisis, the car industry was moved to a slow growth stage in 2008.
The market proved bad and turned quickly
How do you do that? How do you do that
The royal tetama refrigerated thermos
Longline reporter: what are the challenges of production, sales and technology at the beginning of the enterprise?
Gu Jinjun: according to special for factors of production, the construction of a high standard of workshop, purchased the advanced production equipment, talents, hired Canadian lee and other technical experts and professional technical personnel and marketing personnel in the field of national car to participate in the operation and management. 2008 we development of aluminum alloy box semi-trailer completely follow the European and American vehicle production standards, the manufacturing cost is too high, slow start sales market, so we combined with national conditions, the construction of the refrigerator production line, the wing van open production line. So far we have 1 invention patent 6 using the new patent 1 patent. We have developed more than a dozen kinds of products such as refrigerated car, insulated car, wingspan car, publicity car, post office car, side curtain car, aluminum alloy and semi-trailer, etc.
How do you do that? How do you do that
The royal family is a refrigerated truck
Longline reporter: the main product of the company's entry into the car company is the refrigerated insulated van, the semi-trailer and other products. Why did the company choose to make these products?
Gu Jinjun: the specialized automobile enterprises in our country from the product structure can be roughly divided into: the transportation production enterprises, the working class production enterprises, three kinds of hybrid production enterprises, including transport companies accounted for about 60% of the total. The product of the refrigerated vehicle's wingspan is a kind of transportation product, which is characterized by a variety of varieties, small batches, single function, and quantifiable modular production. Product application: fruit and vegetable products, meat products, aquatic products, cold drinks, frozen foods, milk products, medicines, special items; With the steady development of our economy, the people's living standard has been gradually improved, and the demand of refrigerated and insulated cars and vans has been greatly increased. It is expected that the proportion of refrigerated vehicles will increase significantly over the next three years.
How do you do that? How do you do that
The royal jethorse wingspan
Reporter press: using aluminium alloy in the special car is the industry recognized vehicle light quantitative, anti-corrosion good option. The rapidly growing market for aluminium alloy liquid tanks today is evidence. However, the price of aluminum alloy materials is high, it is difficult to process and the cost is high, and it also impeded its application in some low value-added products.
Growth in the industry's most difficult year was 20 per cent
Longline: what is the situation in the car market in 2015?
Gu Jinjun: in 2015, domestic policy and economy has certain influence on the car industry, 1, the state, to the promotion of commercial vehicle emission standard four countries turn three, to fully switch to the five standards 2017, lead to the customer to buy in a wait state; The lack of a unified pricing system for the products in the industry leads to vicious competition among peers. In the face of market uncertainty, the company has two jobs: one is to enhance the quality of the product and improve the pre-sale, sale and after-sale service of the product. Second, and domestic well-known enterprises to establish long-term stable cooperative relations, relying on excellent product quality and perfect after-sales service royal jie horse car sales in 2015 than in 2014 sales growth of 20%.
How do you do that? How do you do that
The imperial staff of the royal family
Reporter press: 2015 is the most difficult year for the industry, the demand of the market has plummeted, and the production of factories has been reduced. 2015 is a year, and the differentiation of industry in difficult environment, high quality, differentiated products did not see sales dropped significantly, while low-quality, homogeneity product down the quantity and price.
The deepening beijing-tianjin-hebei
Longline reporter: hebei province is a cluster of car companies, what do you think is the unique location advantage of the ojma car company?
Gu jinjun: the royal car company is the national ministry of industry and information technology. The first company in hebei province that has the capability of a fleet of refrigerated vehicles; One of the six production bases in hebei province; It is located in China qinghe automobile parts manufacturing base; It is adjacent to the beijing-kowloon railway, the qingyin high speed, the high speed, the xing velocity. The second batch of transport departments will hang up the transport pilot enterprises.
How do you do that? How do you do that
Large layer press production line
Longline reporter: what do you think is the way that the royal company and the royal car products make their own special features?
Gu jinjun: first is the production process promotion: the production process adopts the dry and wet system of the making board technology, the refrigerated car product insulation performance is good, strong and durable. Second, excellent production equipment, the company has advanced production equipment, including frozen insulation carriage board large press production line, spray drying lines, production line equipment of aluminum alloy box car are in the same industry leading level. The key indicators of the product exceed the national level A standard and obtain the national "3C" compulsory certification, the quality management system is approved by GB/t19001-2000.
How do you do that? How do you do that
A passage inside the royal family
Longline reporter: is the supply chain management more efficient in the hebei province?
Gu Jinjun: royal jie ma company is located in hebei province total, total is the national automobile, motorcycle parts manufacturing base, convenient supporting resources, through 8 years of development, the famous domestic suppliers to establish long-term stable cooperative relations, product quality with the full protection.
Longline reporter: what is the focus of the main market in the current sales market?
Gu jinjun: domestic market company is based on the beijing-tianjin-hebei region, facing the whole country, the company product has been sold to the domestic more than 20 provinces and cities. In the foreign market, the company has the automobile export qualification, since 2014, the company product has been sold in southeast Asia, Africa and so on.
As a car company, the advantages and challenges are obvious:
The main focus of car companies is naturally the market, while hebei is in the huge market of beijing-tianjin-hebei. Beijing-tianjin-hebei three provinces and cities more than one hundred and ten million population, economic size reached 6.5 trillion yuan, population scale and economy than hubei, fujian, liaoning and other special automobile companies focus provinces.
Followed by the hebei province is also the area where the car is developed relatively complete supply chain, and the region would emerge a batch of like the hebei province, hebei messiah, the beacons, hebei, hebei shengchi, manufacturers and a number of parts and components manufacturers such as catic truck chassis enterprises such as the long march.
In addition, as the most concentrated province in the heavy chemical industry, hebei province provides a large amount of cheap steel for special car companies with large steel. Shougang, tangshan steel, handan iron and steel, chengde iron and steel, hebei iron and steel enterprises in the steel under the environment of severe overcapacity in a large number of low-priced sales of steel, local material costs for special automobile enterprises in hebei decline more than many other parts of the special automobile enterprises.
Hebei's intensive private car companies also make the competition in the region fierce. Many companies that do low-end products are locked in a vicious price competition. It is the development of the enterprise that is characterized by the characteristics and advantages of competition.
The future features refrigerated vehicles and vans
How do you do that? How do you do that
The gate of the royal factory
Longline reporter: what is the company's strategy for the next few years?
Gu Jinjun: product innovation is the enterprise survival foundation, the company will be looking at the world vehicle technology front, insist on innovation, reform, cooperation business philosophy, to provide customers with excellent products and perfect service. Expand the market share of refrigerated and semi-trailer vehicles; Relying on the advantages of electric car, the development and development of pure electric refrigeration and van. We will increase research input and expand military space. The company is committed to provide the excellent equipment and service for the cold chain logistics industry, welcome the friends from all walks of life to visit the guidance, negotiate the cooperation!
How do you do that? How do you do that
The one corner of the royal company
Press: choose one or two kinds of core products, centralize enterprise resources, the key breakthrough is the smart choice that the special car enterprise emphasizes the heavy circle. As the industry continues to build up the fittest and the division of labor, the enterprise has to make the most of what it wants to make. For professional, sophisticated, and distinctive companies, their own products are the best salesmen, and their old customers are the most important emerging markets.

TypeInfo: Corporate news

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